TUMBLEWEED FLORAL DESIGN
The founder of Tumbleweed Floral Design sought to elevate her floral business into a premium, luxury brand attracting high-end clients and industry recognition.
Together with founder Kaylia and her team, we completed a series of visionary brand development questionnaires and live calls to craft a brand messaging narrative that positions Tumbleweed Floral Design as the go-to floral artist in her region. Once the messaging was finalized, I crafted new copy for all website pages, aligning clear messaging with authentic, elevated messaging to create brand affinity, and share a resonant brand tone showcasing floral artistry through a compelling story.
